Pronounced like gleam (/glēm/). Glēm is a skincare first cosmetic line. Glēm is an inclusive brand creating products for all skin types, shades, and identities. The goal of this project was to create a cosmetic brand with a strong brand and message. Glēm believes make-up does not have to alter one’s beauty, but rather, enhances it. Curating a color palette was instrumental in the development of the brand. The intention to make all boxes the same color enabled the cosmetic line to feel cohesive and uniformed. Following non-binary ideologies, Glēm believes that no color can hold gender identity.